Thursday 3 February 2011

Clo news: we've joined the ASOS Marketplace fashion democracy...

To celebrate our arrival on to ASOS Marketplace, Wendy and I created two new scarves for the occassion, called Ara and Lyra.

Ara is 1m square, and printed on to silk habotai. The pattern is abstract and has lots of splashy brushstrokes and paint splashes and splatters, all in colour pop oranges, pinks and purples, with little flashes of blue and green on a white background. It's an easy way to hook in to this spring/summer's  trend for neons - wear with a white tee and jeans.

Lyra is one of our fave shapes - the skinny. The pattern is again paint splatters, this time in aqua, purples and golds, with the odd hint of pink. It's lined in a lovely wine-coloured silk habotai, making for a sophisticated colour palette.

You'll also find a few of our best-loved faves from our main collection on ASOS Marketplace, and a cape with a Clo lining which we created in collaboration with fashion designer Charlotte Jenkins.

ASOS Marketplace stipulate that all photos have to be taken on the street in natural light, like you'd find in Grazia's Style Hunter section, or on the Sartorialist blog. So, off we trotted to the West End of Glasgow armed with our camera to meet our model, Sam Morrison. It was a freezing day with a wind that nearly took the tips of our fingers and noses off, but for all that, the pics look ace. Thanks Sam for your perseverance in the biting cold and doing an all-round fabulous job for us!

Clo - Ara


Clo - Lyra

Clo - Tachelles

Clo - Virginia

Clo/Charlotte Jenkins - cape
Clo - Cadogan

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